Girl Scout Cookies – A Treat with a Mission

As WISE celebrates the entrepreneurial spirit of Girl Scouting on February 7, everyone has the opportunity to support this spirit starting February 8th with Girl Scout Cookie Day.  Read on, to learn more about the magic of these tasty treats.

(Excerpt from GSA pressGS Cookies release, Grand Rapids, Mich – January 24, 2013)
The famous Thin Mints remain, but Girl Scouts are giving their cookie boxes an overhaul to highlight the real purpose of the $790-million cookie program, which is to teach girls five essential life skills: goal setting, decision making, money management, business ethics, and people skills. To celebrate such a monumental program, this year Girl Scouts has named February 8 National Girl Scout Cookie Day. Girls will be asking 50 million cookie fans across the nation to buy or order more boxes in honor of their success in running the largest girl-led business enterprise in the world.

When it comes to skill building, statistics show the Girl Scout Cookie Program works.   All the revenue earned from cookie activities-every penny after paying the baker-stays with the local Girl Scout council that sponsors the sale. Councils use cookie revenue to supply essential services to troops, groups, and individual girls, such as providing program resources and communication support, training adult volunteers, and conducting events. As part of their experience in any Girl Scout product activity, girls can earn official Girl Scout awards.

“We have lots of young entrepreneurs in our council who love participating in the Girl Scout Cookie Program. It provides these girls with opportunities to create their own businesses and work toward specific goals,” said Gloria Lara, CEO of Girls Scouts of Michigan Shore to Shore. “Our girls are doing some amazing things with their cookie earnings from helping out local charities to taking trips across the globe.”

Girl Scout cookie boxes now feature a new look that highlights the skills girls learn through the program. A new Girl Scouts of the USA marketing campaign reinforces this more contemporary message with the theme, “This Is What a Girl Can Do.”

The 2013 Girl Scout Cookie Season in northern and western Michigan will run from January 18 through April 12, 2013. Girl Scout cookies are still $3.50 per box.  Join us in supporting future business women in West Michigan.

Remember to join WISE for an evening of networking and celebrating women leaders as Gloria Lara, CEO of Girl Scouts of Michigan Shore to Shore talks about the positive lessons learned by today’s Girl Scouts and how to apply them in contemporary business. Read More…

Seats are filling quickly, REGISTER TODAY!

Herman Miller Small Medium Business group will be giving away the SAYL Chair at the WISE event.  The value of the chair is $400.  Must be present to win.

Herman Miller Sayl chair

Bonus! WISE meeting sponsor, Herman Miller Small Medium Business group will be giving away the SAYL Chair at the WISE event for a lucky attendee!  The value of the chair is $400.  Must be present to win… you may just be surprised with one of these newly designed filled cookie boxes!

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