Location: Michigan First Credit Union
BP 102 Business Start-up Marketing
August 19, 2015
8:45 am to 12:00 pm EDT
BP 102 Register
Michigan First Credit Union
27000 Evergreen Rd.
Lathrup Village, MI 48076
Your investment in BP 102 is $25. To make a credit card payment, ProPay accepts Credit card payments with Visa, MasterCard, Discover, or American Express.
Overview BP 102 Business Start-up Marketing
Once you have a business concept and legal entity you need to set up your marketing program. Customers don’t just walk in the door. They do not automatically gravitate to your product or service. Our workshop shows you how to set up an effective marketing program.
We use the FOUR C’s as a discussion guide to develop a strong program – Company, Capabilities, Customers and Competitors. We’ll cover a variety of promotional programs that will help you get your company, products and services noticed.
We encourage new entrepreneurs to attend our Startup Workshops – BP 101 and BP 102 – prior to attending our Business Plan Series.
Check our Calendar for other workshops and programs. SCORE provides free counseling by appointment in addition to the workshop presentations and materials. Request a Mentoring session at www.detroit.score.org