Facebook Micro Credential Workshop
Monday, October 1st, 8th, and 15th
4:00pm – 7:00pm
Prerequisite: Intro to GROW
Throughout these workshops, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical. Students who plan on taking this workshop should expect to attend all sessions with the goal of obtaining the micro-credential.
Over three weeks, students will develop a Facebook Page and Instagram for a local community organization or business of their choice (it can be your personal organization/business), use that page to create awareness, drive traffic, and/or attract customers and create ad campaigns in support of that page.
The workshop is broken down into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential.
Those four modules are:
- Social Media Marketing Basics
- Marketing with Facebook Pages
- Marketing with FacebookAds
- Marketing with Instagram
Time commitment: 3 weeks / 1x a week / 3 hours per session
- Monday, October 1st, 4-7pm
- Monday, October 8th, 4-7pm
- Monday, October 15th, 4-7pm
Registration under this event is your ticket to all 3-weeks of the series.
You must attend all 3 sessions to receive the credentials
You will need to bring a laptop or tablet to participate in the class
GROW is located in the YWCA building
Free parking is available in the YWCA lot behind the building. Keep in mind that Sheldon is closed for construction so you must enter Weston from Division (if coming from the south) or Commerce (if coming from the north). Read more about parking here.